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If you are trying to segment your market in the traditional way, what you may be looking for would be groups of consumers sorted out in such a way that a certain likeness exists within each group, and a difference exists between them. The variable determining the meaningful likeness or difference between those groups would [...]

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There is more to being a successful Insurance Agent or Financial Representative than making the lion’s share of sales. As many top producers will tell you, residuals from investments and being able to cross-sell additional products to loyal clients year after year, is the way many make it to conference and enjoy long fruitful careers.
Having [...]

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